| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Amir I |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175329 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/257 |
|
| dc.description.abstract |
This case deals with two issues facing a distribution company: determining the optimal size of the sales force, and deciding the distribution mix. Students will learn about the key method of sales force quantification. They will also understand the role wholesalers and distributors play in the distribution channel. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Services |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Sales force management, distribution channels, distribution strategy |
en_US |
| dc.title |
ALLIED MARKETING (PRIVATE) LIMITED LAHORE |
en_US |
| dc.type |
04-1003-93-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |