| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Malik S |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175324 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/256 |
|
| dc.description.abstract |
This case deals with distribution policies at the Light Division at Philips. Almost 30% of the dealers were selling Philips light bulbs at a price lower than what Philips was charging them. Students have to assess the impact of such practices on dealer profits and the company's image. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Engineering |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Promotion policy, distribution, incentives |
en_US |
| dc.title |
PHILIPS PAKISTAN (PVT) LIMITED |
en_US |
| dc.type |
04-813-90-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |