| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Hasan N |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175323 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/254 |
|
| dc.description.abstract |
The Group Product Manager for Edible Fats at Lever had to design a new media campaign to expand the market for cooking oil, and also persuade brand-loyal users of Dalda Banaspati (hydrogenated oil) to switch over to Dalda cooking oil. The case raises the interesting issue of how a company had to devise promotion for two brands that might be competing. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Food |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Advertising campaigns, brands, communication strategy, market definition |
en_US |
| dc.title |
DALDA |
en_US |
| dc.type |
04-810-90-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |