| dc.contributor.author |
Arif J |
en_US |
| dc.contributor.author |
Hyat H |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175332 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/253 |
|
| dc.description.abstract |
Fountain Head Bottling Ltd, produced bottles, and distributed Pepsi Cola soft drinks. The management of the company had decided to re-evaluate and streamline the various promotional schemes offered to distribution and retailers. Students are asked to analyze the role of different promotional schemes and to assess their effectiveness. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Food and Beverage |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Beverages, Promotion policy, distribution, marketing management |
en_US |
| dc.title |
FOUNTAIN HEAD BOTTLING (PVT) LTD |
en_US |
| dc.location |
Case Research Centre |
en_US |