| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Malik S |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175327 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/252 |
|
| dc.description.abstract |
This case focuses on two key marketing issues: franchising and product line management. Students are asked to prepare a marketing plan for 7 Up and Teem that includes advertising, consumer and trade promotion, and expansion of a variation of Teem. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Beverage |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Franchising, product policy, marketing planning |
en_US |
| dc.title |
PEPSI COLA PAK INC FRANCHISING & PRODUCTION LINE MANAGEMENT |
en_US |
| dc.type |
04-964-92-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |