| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Hasan N |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175321 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/250 |
|
| dc.description.abstract |
This case provides an opportunity to discuss positioning of a product through advertising, and the decision regarding repositioning of a product in response to consumer perception. It highlights the pivotal issue of whether the consumer or the manufacturer ultimately defines the product. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Consumer Products |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Product positioning, marketing mix, advertising, consumer behaviour |
en_US |
| dc.title |
RIN |
en_US |
| dc.type |
04-568-89-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |