| dc.contributor.author |
Haque E |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175331 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/248 |
|
| dc.description.abstract |
The Marketing Manager at SML had to decide on a more viable research proposal for re-introducing sugar cubes in the market. The case has been designed in a module on market research. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Food |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Marketing research, consumer products, product positioning |
en_US |
| dc.title |
SHAKARGANJ MILLS LIMITED: THE SUGAR CUBE PROJECT (A) |
en_US |
| dc.type |
04-1008-93-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |