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SHAKARGANJ MILLS LIMITED: THE SUGAR CUBE PROJECT (A)
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SHAKARGANJ MILLS LIMITED: THE SUGAR CUBE PROJECT (A)
Haque E
URI:
http://hdl.handle.net/123456789/175331
http://localhost:8080/xmlui/handle/1/248
Abstract:
The Marketing Manager at SML had to decide on a more viable research proposal for re-introducing sugar cubes in the market. The case has been designed in a module on market research.
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Business Case Studies
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