| dc.contributor.author |
Arif J |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:58Z |
|
| dc.date.available |
2017-01-30T08:15:58Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175309 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/235 |
|
| dc.description.abstract |
Haroon Rashid Malik, National Sales Manager of Samsonite was studying the strategic and promotional logic of a special discount scheme for Samsonite luggage for Hajis. The marketing department of the company had devised the plan to increase sales in the Haj season. The case gives an interesting account of the company background, marketing channels, the market and competition. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Consumer Products |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Sales promotion, consumer marketing, distribution channels |
en_US |
| dc.title |
SAMSONITE |
en_US |
| dc.type |
04-505-87-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |