| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Hasan N |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:54Z |
|
| dc.date.available |
2017-01-30T08:15:54Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175320 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/129 |
|
| dc.description.abstract |
In the face of dismal sales in Karachi, the Marketing Manager at Milkpak had to devise a plan for the next year. The case addresses the crucial issue of whether the company should go into aggressive advertising by attacking their key rivals: the powdered milk producers or not. Students have to consider the counter productive effects of such a strategy in case of retaliation, and then make recommendations. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Dairy |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Market research, advertising strategy, competition |
en_US |
| dc.title |
MILKPAK: THE KARACHI DILEMMA |
en_US |
| dc.type |
04-567-89-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |