| dc.contributor.author |
Erskine J |
en_US |
| dc.contributor.author |
Chaudhry S |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:54Z |
|
| dc.date.available |
2017-01-30T08:15:54Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175312 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/128 |
|
| dc.description.abstract |
The case deals with the decision of the General Manager, Tripple-Em Ltd, Hassan Wadhera to formulate a new packing strategy for potato chips. It was clear to him that in order to survive in the Middle East market, Tripple-Em would have to reduce its production costs. The options before him were either to reduce the net weight of the packs, or replace the currently used metalized packaging material with a non-metalized material. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Food and Beverage |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Packaging, cost control, consumer products, profitability analysis |
en_US |
| dc.title |
TRIPPLE-EM LIMITED |
en_US |
| dc.type |
04-508-87-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |