| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Hasan N |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:54Z |
|
| dc.date.available |
2017-01-30T08:15:54Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175319 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/125 |
|
| dc.description.abstract |
This case enables students to evaluate the methodology of a consumer survey, to analyse tabulated survey results and to develop a marketing plan based on information gathered from consumer research. The case is to be used in a marketing research course. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Dairy |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Marketing research, new products, marketing planning |
en_US |
| dc.title |
MILKPAK-THE KARACHI MARKET |
en_US |
| dc.type |
04-566-89-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |