| dc.contributor.author |
Haque E |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:53Z |
|
| dc.date.available |
2017-01-30T08:15:53Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175303 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/123 |
|
| dc.description.abstract |
Following an increase in excise duties on raw material used in preparing Lever's toilet products, the company's Marketing Director, Fareed-ur-Rehman wondered if the price of Sunsilk shampoo should be raised. The case presents an overview of the market, competition, and consumer demographics of shampoos. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Consumer goods |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Competition, consumer marketing, market analysis |
en_US |
| dc.title |
SUNSILK SHAMPOO |
en_US |
| dc.type |
04-409-87-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |