| dc.description.abstract |
This case is about a promotional products company, Pronto Promotionals, established in 1994 (Lahore, Pakistan) by two siblings Saulat Salahuddin and Najaf Yawar. Pronto relied heavily on subcontracting and developingpartnerships with specialized small and medium sized vendors while retaining key activities in-house. Cost of different products offered by Pronto had decreased considerably over the years. Saulat is faced with the decision whether to accept the ceramic mug order from Unilever Pakistan or not. This was a large order, but by accepting it, Pronto would be (1) dealing with a large vendor, and (2) the vendor was located outside Lahore. Historically, Pronto tended to avoid both. |
en_US |