| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Malik S |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:53Z |
|
| dc.date.available |
2017-01-30T08:15:53Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175317 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/114 |
|
| dc.description.abstract |
The case provides an opportunity to evaluate and analyze promotional plans including allocation of promotional budget across various media. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Food and Beverage |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Advertising, new product marketing, budgeting, fast food |
en_US |
| dc.title |
SALT ’N PEPPER |
en_US |
| dc.type |
04-563-89-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |