| dc.contributor.author |
Kamran Ali Chatha |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:53Z |
|
| dc.date.available |
2017-01-30T08:15:53Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175283 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/104 |
|
| dc.description.abstract |
The case provides a context in which the football manufacturing industry (one of the major cottage industries) in Pakistan went through changes under various internal and external forces. The case also explicates an example organization, Forward Sports, which under the same conditions flourished owing to its technology adoption and development strategy that resulted in producing the state of the art thermal bonded footballs. The case provides an opportunity to understand factors that contributed to the success of Forward Sports. The case also provides an opportunity to discuss how an organization which was originally driven by craftsmen, changed to a technology-based firm in the wake of changing market requirements. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Sports |
|
| dc.subject.classification |
Production,Operations |
en_US |
| dc.title |
CHAMPION’S LEAGUE AND BEYOND: FORWARD SPORTS, NPD AND FOOTBALLS |
en_US |
| dc.type |
03-845-2011-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |