ROSE PETAL PAPER PRODUCTS (B)

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DC Field	Value	Language
dc.contributor.author	Haque E	en_US
dc.date.accessioned	2017-01-30T08:15:52Z	-
dc.date.available	2017-01-30T08:15:52Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175316	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/87	-
dc.description.abstract	The case takes up the issues a year after the company decided to spend a major portion of its 1986 advertising budget on media advertising (see case A, LUMS No. 04-399-87-1). The Marketing Manager felt that the advertising fund would have been better utilized if it had been spent on personal selling. The Consumer Products Manager, Saleem had to present the 1987 advertising plan for RP paper products to his boss, the Marketing Manager, Maqsood Ahmad Khan.	en_US
dc.publisher	NO	en_US
dc.subject	Consumer Products	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Advertising, communication strategy, budgeting	en_US
dc.title	ROSE PETAL PAPER PRODUCTS (B)	en_US
dc.type	04-557-88-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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