ROSE PETAL PAPER PRODUCTS (B)

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/87

Title:	ROSE PETAL PAPER PRODUCTS (B)
Authors:	Haque E
Keywords:	Consumer Products
Publisher:	NO
Abstract:	The case takes up the issues a year after the company decided to spend a major portion of its 1986 advertising budget on media advertising (see case A, LUMS No. 04-399-87-1). The Marketing Manager felt that the advertising fund would have been better utilized if it had been spent on personal selling. The Consumer Products Manager, Saleem had to present the 1987 advertising plan for RP paper products to his boss, the Marketing Manager, Maqsood Ahmad Khan.
URI:	http://hdl.handle.net/123456789/175316 http://localhost:8080/xmlui/handle/1/87
Appears in Collections:	Business Case Studies

Files in This Item:

There are no files associated with this item.

DSpace JSPUI