UDL DISTRIBUTION (A): “IT - ENABLING” A SALES FORCE

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/602

Title:	UDL DISTRIBUTION (A): “IT - ENABLING” A SALES FORCE
Authors:	Sheikh SE
Keywords:	Pharmaceuticals
Publisher:	YES
Abstract:	The Sales Director of a nationwide, family owned, Rs 4.6 billion pharmaceuticals distributor, UDL Distribution, is faced with the decision of replacing the sales forces’ manual order-booking with one using handheld devices. Being amongst the Big 5 in the Pakistani market, the prime motivation is to catch up with the rest of the players and not lose credibility with their principals, the pharmaceutical companies.
URI:	http://hdl.handle.net/123456789/175876 http://localhost:8080/xmlui/handle/1/602
Appears in Collections:	Business Case Studies

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