UDL DISTRIBUTION (C): “IT - ENABLING” A SALES FORCE

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DC Field	Value	Language
dc.contributor.author	Sheikh SE	en_US
dc.date.accessioned	2017-01-30T08:16:13Z	-
dc.date.available	2017-01-30T08:16:13Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175878	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/597	-
dc.description.abstract	NOT FOR SALE OR DISTRIBUTION WITHOUT CRC DIRECTOR APPROVAL) The Sales Director of a nationwide, family owned, Rs 4.6 billion pharmaceuticals distributor, UDL Distribution, is faced with the decision of replacing the sales forces’ manual order-booking with one using handheld devices. Being amongst the Big 5 in the Pakistani market, the prime motivation is to catch up with the rest of the players and not lose credibility with their principals, the pharmaceutical companies.	en_US
dc.publisher	YES	en_US
dc.subject	Pharmaceuticals	-
dc.subject.classification	Management Information	en_US
dc.title	UDL DISTRIBUTION (C): “IT - ENABLING” A SALES FORCE	en_US
dc.type	18-435-2010-1	en_US
dc.location	case research centre	en_US
Appears in Collections:	Business Case Studies

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