NIRALA SWEETS: THE KARACHI PROJECT DEBRIEF

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/552

Title:	NIRALA SWEETS: THE KARACHI PROJECT DEBRIEF
Authors:	Khan W M
Keywords:	food
Publisher:	YES
Abstract:	Nirala Sweets, Pakistan’s leading mithai (sweetmeats) manufacturers is pursuing a geographical expansion. The company has successfully launched a retail outlet outside its home city where all the previous outlets were located. Many of the lessons learnt in that expansion are either forgotten, or many unknown factors emerge in the planned new project in Karachi.
URI:	http://hdl.handle.net/123456789/175908 http://localhost:8080/xmlui/handle/1/552
Appears in Collections:	Business Case Studies

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