Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/460
Title: BRIGHT PAINTS
Authors: Ali I
Hassan N
Keywords: Paints
Publisher: YES
Abstract: Owing to a delay in operations, a large customer order for paints was delayed. A strategy had to be developed to communicate the delay to the customer. Issues raised are related to ineffective communication between the Operations and Marketing departments of the firm. The communication channel was lateral; the mode was of both verbal interface and written communication.
URI: http://hdl.handle.net/123456789/175700
http://localhost:8080/xmlui/handle/1/460
Appears in Collections:Business Case Studies

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