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http://localhost:8080/xmlui/handle/1/460| Title: | BRIGHT PAINTS |
| Authors: | Ali I Hassan N |
| Keywords: | Paints |
| Publisher: | YES |
| Abstract: | Owing to a delay in operations, a large customer order for paints was delayed. A strategy had to be developed to communicate the delay to the customer. Issues raised are related to ineffective communication between the Operations and Marketing departments of the firm. The communication channel was lateral; the mode was of both verbal interface and written communication. |
| URI: | http://hdl.handle.net/123456789/175700 http://localhost:8080/xmlui/handle/1/460 |
| Appears in Collections: | Business Case Studies |
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