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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/450
Title: ORIENT MATCH COMPANY
Authors: Vahlne J E
Keywords: Consumer Products
Publisher: NO
Abstract: This case describes the situation of the match industry in Pakistan in 1986. All manufacturers experienced low profitability, and Orient even though the largest company in the industry, was no exception. The case allows an analysis of the reasons behind the generally low profitability. Students are required to design a strategy for an increase in Orient's profitability. Most of the suggestions would concern the industry structure.
URI: http://hdl.handle.net/123456789/175669
http://localhost:8080/xmlui/handle/1/450
Appears in Collections:Business Case Studies

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