MILLAT TRACTORS LIMITED (A)

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/445

Title:	MILLAT TRACTORS LIMITED (A)
Authors:	Khan J H Hafeez A
Keywords:	Machinery & Equipment
Publisher:	NO
Abstract:	Millat Tractors was a state-owned enterprise manufacturing Massey Ferguson tractors. Owing to increasing demand, the company was exploring the possibility of increasing its production capacity. The assistant to the General Manager Marketing had been assigned the task of making a preliminary analysis of the market in order to develop a three-year forecast of the demand of Massey Ferguson tractors. The case gives a summary of the tractor industry in Pakistan and its dynamics.
URI:	http://hdl.handle.net/123456789/175636 http://localhost:8080/xmlui/handle/1/445
Appears in Collections:	Business Case Studies

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