MILKPAK (A)

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DC Field	Value	Language
dc.contributor.author	Wells L T	en_US
dc.contributor.author	Haque E	en_US
dc.date.accessioned	2017-01-30T08:16:06Z	-
dc.date.available	2017-01-30T08:16:06Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175656	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/439	-
dc.description.abstract	Ali group of companies had successfully test-marketed sterilized packaged milk in Lahore, where a traditional milk distribution system dominated. The Chairman had to decide whether or not to make a huge investment based on test marketing results. Issues discussed include market size, consumer behaviour and financial risk.	en_US
dc.publisher	NO	en_US
dc.subject	Consumer Products	-
dc.subject.classification	Business Policy	en_US
dc.subject.other	Project evaluation	en_US
dc.subject.other	risk analysis	en_US
dc.subject.other	developing countries	en_US
dc.title	MILKPAK (A)	en_US
dc.type	08-022-87-1	en_US
dc.location	case research centre	en_US
Appears in Collections:	Business Case Studies

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