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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/439
Title: MILKPAK (A)
Authors: Wells L T
Haque E
Keywords: Consumer Products
Publisher: NO
Abstract: Ali group of companies had successfully test-marketed sterilized packaged milk in Lahore, where a traditional milk distribution system dominated. The Chairman had to decide whether or not to make a huge investment based on test marketing results. Issues discussed include market size, consumer behaviour and financial risk.
URI: http://hdl.handle.net/123456789/175656
http://localhost:8080/xmlui/handle/1/439
Appears in Collections:Business Case Studies

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