SHEZAN INTERNATIONAL (PVT) LIMITED

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DC Field	Value	Language
dc.contributor.author	Feltone E	en_US
dc.date.accessioned	2017-01-30T08:16:06Z	-
dc.date.available	2017-01-30T08:16:06Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175671	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/437	-
dc.description.abstract	The newly promoted Marketing Director of one of the oldest and largest companies in the fruit juice industry had to devise a strategy to meet the challenge of rapidly growing competition. Information is given in the case about the environment and the return of Shezan's operations to allow an analysis of the situation and develop a strategic plan.	en_US
dc.publisher	NO	en_US
dc.subject	Food and Beverages	-
dc.subject.classification	Business Policy	en_US
dc.subject.other	Product portfolio management	en_US
dc.subject.other	value chain	en_US
dc.subject.other	management of change	en_US
dc.title	SHEZAN INTERNATIONAL (PVT) LIMITED	en_US
dc.type	08-117-88-1	en_US
dc.location	case research centre	en_US
Appears in Collections:	Business Case Studies

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