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http://localhost:8080/xmlui/handle/1/437| Title: | SHEZAN INTERNATIONAL (PVT) LIMITED |
| Authors: | Feltone E |
| Keywords: | Food and Beverages |
| Publisher: | NO |
| Abstract: | The newly promoted Marketing Director of one of the oldest and largest companies in the fruit juice industry had to devise a strategy to meet the challenge of rapidly growing competition. Information is given in the case about the environment and the return of Shezan's operations to allow an analysis of the situation and develop a strategic plan. |
| URI: | http://hdl.handle.net/123456789/175671 http://localhost:8080/xmlui/handle/1/437 |
| Appears in Collections: | Business Case Studies |
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