ENGRO CHEMICAL PAKISTAN LIMITED – RESTRUCTURING THE MARKETING DIVISION

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DC Field	Value	Language
dc.contributor.author	Khurshid A	en_US
dc.contributor.author	Chaudary MS	en_US
dc.date.accessioned	2017-01-30T08:16:03Z	-
dc.date.available	2017-01-30T08:16:03Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175560	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/357	-
dc.description.abstract	This case describes the restructuring initiative undertaken to change the 40-year old structure of the marketing division into a more flexible and rewarding setup. Towards the beginning of 2008, Khalid Mir, General Manager Marketing, at Engro Chemical, realised that significant changes were needed in order to address major issues the company was facing in terms of employee turnover, poor inventory control, low market development and sub- optimal merchandizing efforts in its original marketing structure.	en_US
dc.publisher	YES	en_US
dc.subject.classification	Management, Organizational	en_US
dc.subject.other	Human Resource Management	en_US
dc.subject.other	Organizational Behaviour	en_US
dc.subject.other	Marketing	en_US
dc.title	ENGRO CHEMICAL PAKISTAN LIMITED – RESTRUCTURING THE MARKETING DIVISION	en_US
dc.type	05-743-2010-1	en_US
dc.location	case research centre	en_US
Appears in Collections:	Business Case Studies

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