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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/357
Title: ENGRO CHEMICAL PAKISTAN LIMITED – RESTRUCTURING THE MARKETING DIVISION
Authors: Khurshid A
Chaudary MS
Publisher: YES
Abstract: This case describes the restructuring initiative undertaken to change the 40-year old structure of the marketing division into a more flexible and rewarding setup. Towards the beginning of 2008, Khalid Mir, General Manager Marketing, at Engro Chemical, realised that significant changes were needed in order to address major issues the company was facing in terms of employee turnover, poor inventory control, low market development and sub- optimal merchandizing efforts in its original marketing structure.
URI: http://hdl.handle.net/123456789/175560
http://localhost:8080/xmlui/handle/1/357
Appears in Collections:Business Case Studies

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