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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Amir I | en_US |
| dc.contributor.author | Qureshi K | en_US |
| dc.date.accessioned | 2017-01-30T08:16:01Z | - |
| dc.date.available | 2017-01-30T08:16:01Z | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/175448 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/1/310 | - |
| dc.description.abstract | THIS CASE IS PRESENTLY BEING REVISED. PLEASE CONTACT AYESHA MALIK (5025) IF YOU WOULD LIKE TO DOWNLOAD THIS CASE. In order to achieve better sales growth, Unilever Pakistan Limited (UPL) launched Project Ferrari in July 2002. | en_US |
| dc.publisher | NO | en_US |
| dc.subject | Consumer Goods | - |
| dc.subject.classification | Marketing | en_US |
| dc.title | SBE (PVT.) LTD: THE FOCUSED SELLING APPROACH | en_US |
| dc.type | 04-2359-2007-1 | en_US |
| dc.location | Case Research Centre | en_US |
| Appears in Collections: | Business Case Studies | |
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