Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/310
Title: SBE (PVT.) LTD: THE FOCUSED SELLING APPROACH
Authors: Amir I
Qureshi K
Keywords: Consumer Goods
Publisher: NO
Abstract: THIS CASE IS PRESENTLY BEING REVISED. PLEASE CONTACT AYESHA MALIK (5025) IF YOU WOULD LIKE TO DOWNLOAD THIS CASE. In order to achieve better sales growth, Unilever Pakistan Limited (UPL) launched Project Ferrari in July 2002.
URI: http://hdl.handle.net/123456789/175448
http://localhost:8080/xmlui/handle/1/310
Appears in Collections:Business Case Studies

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