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http://localhost:8080/xmlui/handle/1/310| Title: | SBE (PVT.) LTD: THE FOCUSED SELLING APPROACH |
| Authors: | Amir I Qureshi K |
| Keywords: | Consumer Goods |
| Publisher: | NO |
| Abstract: | THIS CASE IS PRESENTLY BEING REVISED. PLEASE CONTACT AYESHA MALIK (5025) IF YOU WOULD LIKE TO DOWNLOAD THIS CASE. In order to achieve better sales growth, Unilever Pakistan Limited (UPL) launched Project Ferrari in July 2002. |
| URI: | http://hdl.handle.net/123456789/175448 http://localhost:8080/xmlui/handle/1/310 |
| Appears in Collections: | Business Case Studies |
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