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dc.contributor.authorHaque Een_US
dc.date.accessioned2017-01-30T08:16:01Z-
dc.date.available2017-01-30T08:16:01Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175450-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/307-
dc.description.abstractTahir Malik, Assistant Brand Manager at Procter and Gamble, Pakistan has been tasked to launch P&G’s first brand in the very important detergent category. He has been researching the product category and various elements of marketing mix for almost two years.en_US
dc.publisherYESen_US
dc.subjectConsumer Goods-
dc.subject.classificationMarketingen_US
dc.titlePROCTER AND GAMBLE, PAKISTAN: THE ARIEL LAUNCHen_US
dc.type04-2358-2008-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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