PROCTER AND GAMBLE, PAKISTAN: THE ARIEL LAUNCH

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/307

Title:	PROCTER AND GAMBLE, PAKISTAN: THE ARIEL LAUNCH
Authors:	Haque E
Keywords:	Consumer Goods
Publisher:	YES
Abstract:	Tahir Malik, Assistant Brand Manager at Procter and Gamble, Pakistan has been tasked to launch P&G’s first brand in the very important detergent category. He has been researching the product category and various elements of marketing mix for almost two years.
URI:	http://hdl.handle.net/123456789/175450 http://localhost:8080/xmlui/handle/1/307
Appears in Collections:	Business Case Studies

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