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dc.contributor.authorGhani J; Hyat Hen_US
dc.date.accessioned2017-01-30T08:16:01Z-
dc.date.available2017-01-30T08:16:01Z-
dc.date.issued8/17/2015-
dc.identifier.urihttp://hdl.handle.net/123456789/175421-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/294-
dc.description.abstractThe case presents Service Industries Limited as a manufacturer and exporter of medium quality footwear. It includes an overview of Service's background, import products and markets in 1985, and the company's financial performance over the past five years. In 1985, Service lost its major account with Puma, a British footwear company. At this point in time Akram, the Export Manager at Service had to make a strategic decision on how to successfully establish the company in the foreign markets.en_US
dc.publisherNOen_US
dc.subjectFootwear-
dc.subject.classificationMarketingen_US
dc.subject.otherExportsen_US
dc.subject.othermarket selectionen_US
dc.subject.otherdistributionen_US
dc.subject.othermarketing strategyen_US
dc.titleSERVICE INDUSTRIES LIMITED- PUMA VENTUREen_US
dc.type04-2065-95-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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