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dc.contributor.authorHassan Zen_US
dc.contributor.authorErskine Jen_US
dc.date.accessioned2017-01-30T08:16:00Z-
dc.date.available2017-01-30T08:16:00Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175441-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/290-
dc.description.abstractThe case details a marketing problem at WWF-Pakistan, conservation NGO. WWF had opened women’s resource centers in the Northern Areas of Pakistan where local women were taught the handicraft making skills once practiced by their ancestors, as an alternative income generation activity.en_US
dc.publisherYESen_US
dc.subjectMarketing and Advocacy-
dc.subject.classificationMarketingen_US
dc.titlePRODUCTS OF WOMEN ARTISANS OF THE NORTHERN AREASen_US
dc.type04-2352-2004-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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