PRODUCTS OF WOMEN ARTISANS OF THE NORTHERN AREAS

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/290

Title:	PRODUCTS OF WOMEN ARTISANS OF THE NORTHERN AREAS
Authors:	Hassan Z Erskine J
Keywords:	Marketing and Advocacy
Publisher:	YES
Abstract:	The case details a marketing problem at WWF-Pakistan, conservation NGO. WWF had opened women’s resource centers in the Northern Areas of Pakistan where local women were taught the handicraft making skills once practiced by their ancestors, as an alternative income generation activity.
URI:	http://hdl.handle.net/123456789/175441 http://localhost:8080/xmlui/handle/1/290
Appears in Collections:	Business Case Studies

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