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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Haque E | en_US |
| dc.date.accessioned | 2017-01-30T08:16:00Z | - |
| dc.date.available | 2017-01-30T08:16:00Z | - |
| dc.date.issued | 8/17/2015 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/175420 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/1/285 | - |
| dc.description.abstract | This is an abridged version of the previous case (LUMS No: 04-1007-93-1) | en_US |
| dc.publisher | NO | en_US |
| dc.subject | Automobile | - |
| dc.subject | Automobile | - |
| dc.subject.classification | Marketing | en_US |
| dc.subject.other | Advertising campaigns | en_US |
| dc.subject.other | competition | en_US |
| dc.subject.other | communication strategy | en_US |
| dc.title | ATLAS HONDA LTD: COMMUNICATION STRATEGY | en_US |
| dc.type | 04-1007-95-1 | en_US |
| dc.location | Case Research Centre | en_US |
| Appears in Collections: | Business Case Studies | |
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