BATA: STRATEGIC CHOICES

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/284

Title:	BATA: STRATEGIC CHOICES
Authors:	Khan S Ghani J A
Keywords:	Footwear
Issue Date:	8
Publisher:	YES
Abstract:	The case describes the history of Bata (Pakistan) together with relevant information on major competitors in Pakistan’s footwear industry. Bata started as a vertically integrated manufacturer and soon dominated the industry.
URI:	http://hdl.handle.net/123456789/175434 http://localhost:8080/xmlui/handle/1/284
Appears in Collections:	Business Case Studies

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