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dc.contributor.authorKhan Sen_US
dc.contributor.authorGhani J Aen_US
dc.date.accessioned2017-01-30T08:16:00Z-
dc.date.available2017-01-30T08:16:00Z-
dc.date.issued8/17/2015-
dc.identifier.urihttp://hdl.handle.net/123456789/175434-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/284-
dc.description.abstractThe case describes the history of Bata (Pakistan) together with relevant information on major competitors in Pakistan’s footwear industry. Bata started as a vertically integrated manufacturer and soon dominated the industry.en_US
dc.publisherYESen_US
dc.subjectFootwear-
dc.subject.classificationMarketingen_US
dc.titleBATA: STRATEGIC CHOICESen_US
dc.type04-2323-2004-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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