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dc.contributor.authorAhmed Fen_US
dc.contributor.authorHaque EUen_US
dc.date.accessioned2017-01-30T08:16:00Z-
dc.date.available2017-01-30T08:16:00Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175451-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/274-
dc.description.abstract(NOT FOR SALE - AJMC CASE) Mobilink management needs to respond to the market entry of Telenor into the Pakistani cellular phone market. Contrary to Mobilink’s expectations and hopes, Telenor has entered the market with a lower, and much simpler, pricing strategy.en_US
dc.publisherYESen_US
dc.subjectTELECOMMUNICATION-
dc.subject.classificationMarketingen_US
dc.titleMOBILINK: PRICING UNDER COMPETITIONen_US
dc.type04-2361-2010-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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