MOBILINK: PRICING UNDER COMPETITION

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/274

Title:	MOBILINK: PRICING UNDER COMPETITION
Authors:	Ahmed F Haque EU
Keywords:	TELECOMMUNICATION
Publisher:	YES
Abstract:	(NOT FOR SALE - AJMC CASE) Mobilink management needs to respond to the market entry of Telenor into the Pakistani cellular phone market. Contrary to Mobilink’s expectations and hopes, Telenor has entered the market with a lower, and much simpler, pricing strategy.
URI:	http://hdl.handle.net/123456789/175451 http://localhost:8080/xmlui/handle/1/274
Appears in Collections:	Business Case Studies

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