ATLAS HONDA LIMITED: COMMUNICATION PLAN FOR 1993

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/265

Full metadata record

DC Field	Value	Language
dc.contributor.author	Haque E	en_US
dc.date.accessioned	2017-01-30T08:15:59Z	-
dc.date.available	2017-01-30T08:15:59Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175330	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/265	-
dc.description.abstract	This case was written to allow students to devise a communication plan for a product where market competition was tough. They also had to decide whether or not the company should go into a form of unconventional advertising that the competitors were going in for.	en_US
dc.publisher	YES	en_US
dc.subject	Automobile	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Advertising campaigns, competition, communication strategy	en_US
dc.title	ATLAS HONDA LIMITED: COMMUNICATION PLAN FOR 1993	en_US
dc.type	04-1007-93-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

Files in This Item:

There are no files associated with this item.

DSpace JSPUI