ATLAS HONDA LIMITED: COMMUNICATION PLAN FOR 1993

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/265

Title:	ATLAS HONDA LIMITED: COMMUNICATION PLAN FOR 1993
Authors:	Haque E
Keywords:	Automobile
Publisher:	YES
Abstract:	This case was written to allow students to devise a communication plan for a product where market competition was tough. They also had to decide whether or not the company should go into a form of unconventional advertising that the competitors were going in for.
URI:	http://hdl.handle.net/123456789/175330 http://localhost:8080/xmlui/handle/1/265
Appears in Collections:	Business Case Studies

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