FIAZ ENTERPRISES: THE ASSEMBLY LINE EXPERIMENT

Abstract

This case focuses on steps taken by Jameel Butt, the new General Manager of Fiaz Enterprises, to improve the productivity of the plant. The plant has just received its breakthrough order of Mechanics Pro gloves and Jameel has to make a decision whether to manufacture the order in his new factory entering into production shortly or outsource the order to job shop suppliers.The case has been written for the First Year MBA course of Operations Management to highlight the issues involved in shifting from job shop production setup to assembly line setup. The teaching objectives of the case are: 1- To highlight product process characteristics for job shop production setup. 2- To highlight product process characteristics for assembly line production setup. 3- Show the relationship between line balancing, choice of process and productivity.