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dc.contributor.authorAzhar Wen_US
dc.contributor.authorMahoon Z Sen_US
dc.date.accessioned2017-01-30T08:15:59Z-
dc.date.available2017-01-30T08:15:59Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175325-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/258-
dc.description.abstractThe case focuses on the pricing strategy of a hotel. It allows the necessary analysis of the impact of changes in pricing on the hotel's bottom-line and provides an understanding of issues relating to price discrimination, discount structures and short and long-term pricing decisions.en_US
dc.publisherYESen_US
dc.subjectHotels-
dc.subject.classificationMarketingen_US
dc.subject.otherPricing, servicing, profitability analysisen_US
dc.titlePEARL CONTINENTAL HOTEL-LAHORE; PRICING POLICYen_US
dc.type04-949-91-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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