Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/258
Title: PEARL CONTINENTAL HOTEL-LAHORE; PRICING POLICY
Authors: Azhar W
Mahoon Z S
Keywords: Hotels
Publisher: YES
Abstract: The case focuses on the pricing strategy of a hotel. It allows the necessary analysis of the impact of changes in pricing on the hotel's bottom-line and provides an understanding of issues relating to price discrimination, discount structures and short and long-term pricing decisions.
URI: http://hdl.handle.net/123456789/175325
http://localhost:8080/xmlui/handle/1/258
Appears in Collections:Business Case Studies

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