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dc.contributor.authorAzhar Wen_US
dc.contributor.authorMalik Sen_US
dc.date.accessioned2017-01-30T08:15:59Z-
dc.date.available2017-01-30T08:15:59Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175324-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/256-
dc.description.abstractThis case deals with distribution policies at the Light Division at Philips. Almost 30% of the dealers were selling Philips light bulbs at a price lower than what Philips was charging them. Students have to assess the impact of such practices on dealer profits and the company's image.en_US
dc.publisherYESen_US
dc.subjectEngineering-
dc.subject.classificationMarketingen_US
dc.subject.otherPromotion policy, distribution, incentivesen_US
dc.titlePHILIPS PAKISTAN (PVT) LIMITEDen_US
dc.type04-813-90-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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