PHILIPS PAKISTAN (PVT) LIMITED

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/256

Title:	PHILIPS PAKISTAN (PVT) LIMITED
Authors:	Azhar W Malik S
Keywords:	Engineering
Publisher:	YES
Abstract:	This case deals with distribution policies at the Light Division at Philips. Almost 30% of the dealers were selling Philips light bulbs at a price lower than what Philips was charging them. Students have to assess the impact of such practices on dealer profits and the company's image.
URI:	http://hdl.handle.net/123456789/175324 http://localhost:8080/xmlui/handle/1/256
Appears in Collections:	Business Case Studies

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